Introduction to Domain Parking
Whether you're a seasoned domain professional or just starting out, domain parking is something you'll come across and probably something that you will do for one (or more) of your domains. On this page, we are going to give a brief introduction of what domain parking is and introduce you to the domain parking at Dub.
What is domain parking?
Wikipedia gives us the following definition.
Domain parking refers to the registration of an internet domain name without that domain being associated with any services such as e-mail or a website. This may have been done with a view to reserving the domain name for future development, and to protect against the possibility of cybersquatting.
So it's a practice of purchasing a domain name, but not necessarily developing it into any product for the primary goal of reserving that domain for future use or to protect the trademark or the brand name.
In practice though, many parked domains point to simple web pages often called landing pages. These landing pages can show many different type of content. But for domain professionals and hobbysts, these landing pages can be broken down into the following types.
Monetized landing pages
A parked domain can show a landing page with advertising items displayed on it. The purpose is to show the visitors of the parked domain these advertising items and usually when they click on any of them, the domain owner can earn money from these clicks.
You can of course create your own monetized landing pages, but this usually involves much more work (e.g. hosting your own page, design work, deployment). Usually, you will use parking services provided by companies who will automatically insert advertising items on behalf of the domain owner and then share the earned commission.
Sales-based landing pages
If the primary purpose is to sell the domain to someone else, possibly a better solution is to create a landing page where the visitor to the domain can directly contact the owner for possible purchase. In such case, you'll see a domain parked with a landing page which includes a simple form to contact the owner.
Different use cases for domain parking
Selling domain name isn't an easy task. There is usually a lot of time and money invested to make sure that your domain name is seen by those who would be interested in it. While your domain is available for sale, you still have to pay for the yearly registration renewal fee. The cost of renewal varies of course, depending on the type of domain, but for those who have many domain names, this can add up rather quickly.
So a common strategy is to while making the domain name available for sale, you still try to generate some amount of income through that domain - usually via advertising. The goal here is to ensure that the domain can at least re-capture the yearly renewal fee, in which case you will be in the positive.
Next : Read about domain parking solutions available at Dub